It’s not the destination, it’s the journey that counts.
I’ve been a consultant at HP on and off for 7 years. Prior to that I was Senior Manager at Accenture Interactive UK (now Song) and oversaw Content Strategy & Copy at Critical Mass and Razorfish. Prior to that I wrote movie scripts for a living. In my spare time, I run BITW, my creative intelligence platform and develop AI Prompts to unpack creativity.
HP Tektonika (Content Platform)
Developed HP’s first global content marketing prospect engine for early-stage buyers converting prospects into leads via Eloqua nurture flows.
HP Global Print For SMBs
Developed SEO optimised content strategy for printers for SMBs. Provided content recommendations on core HP printer landing pages.
HP Site Flow
UX and Site Architecture. Website Copy. Whitepaper research and commission. Creation of all marketing collateral across the buyer journey.
HP Innovation & Incubation Team
Developed the social strategy, wrote website copy and pitch documents for ‘Found.us’ an incubation project by HP in the self-publishing space. Won several social media awards.
HP EMEA Marketing Print
Turned a $2M+ ATL campaign from HP Global marketing into a high-end Q&A Webinar and persuaded regional marketing teams to redirect the media spend. Heavenly results..
South Africa Tourism
Worked hand-in-hand with UX team to create content strategy powering new website build for the travel site with a focus on encouraging exploration and repurposing existing content..
Disaronno
Developed website copy tone of voice, wrote all the mixer copy and ran Facebook socials.
Morrisons
Developed and sold in wine content strategy, ran Facebook page and customer newsletter and developed a number of social campaigns.
Audi
Worked with UX to develop site architecture behind Audi redesign and repurposed all car model copy within tab structure.
Valiant
Created and co-wrote this film. It was released in 2005 and grossed over $60m. Sadly, no sequel!
BITW Creative Intelligence Platform
A creative database platform I built with over 12,000 ad campaigns, 200 Trend Reports and 1,000+ pop cultural trends – categorised to perfection.
Monkey and the Tree
A children’s book I wrote for fun. It never troubled the best-seller list but it was voted ‘favourite book of the year’ at my son’s school after he had left!