Customer Testimonials
See what customers have to say about George Webster’s expertise in Advertising & Marketing, Content Strategy, and AI-Generated Content.
George has consulted for HP at a global, regional and country level across PC, Print and Software categories on and off for nearly seven years, making him probably the longest serving HP consultant ever. And there’s a reason for that. He’s as comfortable working with senior management as he is working with an intern and he provides exceptional content strategy advice.
Whenever I’m faced with a marketing problem, I immediately think to myself ‘What if this is not a problem? What if it’s an opportunity instead.’ Then I smile and I think of George who said that in almost every meeting we had. I love working with George. He always challenges the brief, is super collaborative, produces great work, and he makes work fun!
George joined our small HP Site Flow team knowing nothing about the niche software solution we provide. He deserves immense credit for the part he subsequently played in the staggering year on year growth of our business.
I’ve never seen a guy get so fired up creating a B2B webinar (especially one for Print Security). Then again, I’ve never ever seen HP regional teams redirect their media buy from a multimillion HP Global ATL campaign to a webinar before. George did an incredible job persuading the countries to get on board.
George was a key member of the team exploring creator economy opportunities for social e-commerce. He contributed enormously in establishing outbound lead gen programs by leading on social strategy, writing endless book blurbs and creating a creator playbook to drive volume growth. He also wrote the case studies that helped us win Gold for Most Effective Collaboration and Best Social Commerce Campaign at the USPA22.
BITW is a rabbit hole of creative thinking. It’s a valuable tool and I highly recommend it.
