I run Big Ideas That Work (BITW) a creative intelligence platform that’s like Contagious just with less credibility and fewer bells and whistles.
On the plus side, it’s awesome. BITW + me as your guide can inspire you to produce more creative ideas, unpack the latest trends and find examples to persuade nervous clients of your proof of concept.
“BITW is a rabbit hole of creative thinking. It’s a valuable tool
Bram Meuleman, Global Head of Strategy, Carat
and I highly recommend it.”
Want to learn from the best?
With access to over 10,000 of the world’s best campaigns tagged to perfection, I can help you understand how other brands creatively solved similar challenges to yours so that you can use that knowledge to inform your work.
Want to find specific campaigns quickly?
I can help you respond to a new brief or convince a stakeholder of your thinking by finding specific campaigns by sector, media, topic, emotion or tactic.
Want the lowdown on pop cultural news?
Looking for an angle to insert yourself into a pop cultural conversation? BITW covers over 30 pop cultural stories a week. So it’s a good place for some lizard brain browsing. Alternatively, you can always brief me and I can actively look for opportunities when I see them.
Want to get up to speed on a trend or sector?
With over 200+ free trend and creativity reports downloaded from top agencies and consultancies I’m well placed to provide tailored presentations – (summarizing and citing their work) – on themes ranging from gamification to creativity and the cost of living crisis to trends in the beauty sector.
Want a boost to your brainstorming?
I’ve built a Campaign Idea Generator tool. Answer a few questions for me and I can kickstart your brainstorming sessions (if that’s your thing) with plenty of ‘starter for 10’ ideas – all backed up with award winning examples.
Want to understand creative better?
My passon is deconstructing creative campaigns into ‘What if’ questions that your ‘Average Joe’ could use to arrive at the same ideas. I’ve created a range of short 20-25 minute presentations that are of value to both strategy and creative departments.
Want to win a Cannes together?
Too much?
If that line grates we’re probably not a match. But if you admire my chutzpah and the effort I’ve devoted to pivot my career, let’s talk.
I’m seeking a few agency partners to retain my services for a few days per month. I would be thrilled if you were one of them. And to sweeten the deal, I provide free annual access to my BITW platform for yourself and up to 5 members of your team. Let’s talk.
Email: george@bigideasthatwork.com