Social Media Packages That Can Entertain And Convert
Why do some brands crush it on social media while others fade into oblivion? The secret weapon? Comedy. Using humour on social media can turn a faceless brand into a personality people want to engage with.
Humour makes your audience think, “Hey, they get me,” building trust and sparking conversations that drive engagement. When your brand entertains, it sticks in people’s minds, creating recall when it matters most—like when they’re deciding what to buy.
“The best ideas come as jokes.
David Ogilvy
Make your thinking as funny as possible.”
How Comedy Wins Hearts (and Wallets)
Great comedy is all about the unexpected—taking two unrelated ideas and smashing them together for a surprise twist that lands a laugh. Techniques like puns, memes, sharp visual humour, clever juxtapositions, pop cultural nods and exaggerated scenarios can catch the eye, stop thumbs scrollings, subvert expectations, and leave a lasting impression.
So why is everything so vanilla?
The trouble is that the major players offering social media packages to small businesses seem to have missed the memo.
This image is the case study work I plucked from the homepage of one such company. Yep, folks. These posts represents the social media work they’re most proud of. Their pinnacle of achievement. Now if you’re thinking ‘actually they’re pretty good how many do I get for $99?’ – then that’s a firm indication that I should pivot you towards my AI Blogging services.
But, if like me, you see these posts and a little piece of you dies at the sheer yawn-inducing blandness of it all, stick around.
Peeps, there must be a better way. I might not be it. But I do want to offer you a scalable and affordable alternative.
That’s all well and good but what can you offer George because as far as I can tell you couldn’t make a clown laugh?
Tough but fair. And you’re right, of course. Comedy is extremely hard. But imagine if you were an Einstein level genius x one million and had been given thousands of the best social puns, gags, memes and graphs to master for your benefit. That’s basically what I’ve trained my Social AI to do. And it’s good. Very very very good indeed.
AI Comedy Genius – At Your Service
Of course, I don’t expect you to believe me. That would be ridiculous. I’ve no credibility in this space. Zilch. Nada. Zero.
That’s why I’m offering you 10 hilarious – so hilarious in fact that I might need you to sign a waiver in case you die laughing – brand aligned social media posts on a topic of your choice, free of charge.
But hold your horses, I don’t want you to keel over just yet.
It starts with a workshop
Before I can you send you to an early grave in spasms of brand ecstasy I need to train my AI on the emotional truths that relate to your category, to your product and to your audience.
I call this a ‘Fears & Pains’ Workshop because fears, pains and desires make phenomenally effective starting points for entertaining content – because with the right truth at the heart of a joke or a post, you get a “that’s so true!” or “that’s so me!” response – triggering a desire for them to share this post with their community.
It’s these ‘insights’ – for want of a better word – that I brief my Social AI to use and apply to the comedic best practices that it has learned.
And once you’ve recovered from the shock that AI can write relatable fun social posts your community will love, you might also be shocked to discover that this page was written by AI and then (to be fair heavily) edited by me.
No time for a workshop? No problem.
I get it. You probably haven’t 60 minutes to spare on something as intangible as this. So here’s the deal. I can get AI to do most of the research legwork. I just need a few key details to get going.
Whaddaya say?
Drop me an email right now to – george@bigideasthatwork.com – and tell me your product, your category and maybe an audience challenge or two. Introducing yourself would also be nice. And then I’ll get to work while you can sort out your will. Just kidding. 😭